
Available vs. Allowed: The Pitfalls in Grabbing Domain Names That Incorporate Well-Known Brands
“Available” is not the same as “lawful to own” when registering a domain name. Domain registrars – such as GoDaddy, Bluehost and Domain.com – are just marketplaces for available domain names. A registrar’s willingness to allow someone to purchase a domain name does not necessarily come with any assurances that the purchaser has the right to use that domain name. In fact, reputable registrars – and all of those that are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) – generally require the purchaser to represent that its purchase of the domain name does not infringe on others’ intellectual property rights.
If a trademark owner believes a domain owner has acquired a domain name that incorporates its trademark – or something confusingly similar to its trademark – without permission, it may be able to grab the domain name from the original purchaser by instituting a “UDRP” proceeding. Under the Uniform Domain Name Dispute Resolution Policy (UDRP), a trademark owner can initiate an arbitration-like proceeding against a domain owner which will determine whether the domain owner can keep its domain or if it will be transferred to the trademark owner. Typical providers of UDRP arbitration services are … Keep reading